Throughout its years with ABC, KMSP was notorious for having a sub-standard news department with large staff turnover.

Ratings were dismal with KMSP obtaining only one-third of the viewing audience of each of their two competitors, CBS affiliate WCCO-TV and NBC affiliate KSTP-TV.

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National Telefilm Associates, which later purchased WNTA-TV in the New York City area, purchased the 75 percent of United Television not owned by MGM for $650,000 in November 1957, joining it to the NTA Film Network until it ended in 1961.

The KMSP call letters were featured on prop television cameras in the May 29, 1963 episode of the CBS sitcom The Many Loves of Dobie Gillis, produced by 20th Century Fox Television; the show was loosely set in the Twin Cities area.

In retaliation for losing ABC, KMSP-TV immediately removed all ABC branding and regularly preempted network programming.

Channel 9 then attempted to affiliate with NBC, thinking The Tonight Show would be a good lead-out from their 10 p.m. As a result of being rejected by both ABC and NBC, KMSP-TV prepared to become an independent station.

That January, channel 9 dropped Fox's Saturday night lineup; By the early 1990s, Fox had exploded in popularity; it had begun carrying strong shows that were starting to rival the program offerings of the "Big Three" networks, and had just picked up the broadcast rights to the NFL's National Football Conference. (with the two-hour premiere of Star Trek: Voyager), with channel 9 becoming a UPN owned-and-operated station due to Chris-Craft/United's ownership stake in the network—making it the second network-owned station in the Twin Cities (alongside CBS-owned WCCO-TV).

In response to this, in October 1993, Chris-Craft/United Television partnered with Paramount Pictures (which was acquired by Viacom in 1994) to form the United Paramount Network (UPN) and both companies made independent stations that both companies respectively owned in several large and mid-sized U. Over time, KMSP became one of UPN's most successful affiliates in terms of viewership.

The station grew out of an AM station, KEYD (1440 AM, now KYCR), with which it was co-owned until mid-1956.

When the Federal Communications Commission (FCC) opened up bidding for the channel 9 construction permit, WLOL and WDGY (now KTLK) also expressed interest.

KMSP-TV, virtual and VHF digital channel 9, is a Fox owned-and-operated television station licensed to Minneapolis, Minnesota, United States.