MANILA, Philippines – Paired ones will likely flock to dating places such as restaurants, museums, hotels, cinemas, or some place else to celebrate Valentine’s Day for whatever reason.

The rest should know better than to hit congested roads and crowded malls on Saturday, February 14.

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As expected, there is a noticeable upswing in use as Valentine nears, Joseph Phua, chief executive officer and co-founder of dating app Paktor, said.

“It’s most likely that it is during this stage that most users feel societal pressure to find a suitable partner or have a date for the big day,” Phua said.

This is probably because the system works: swiping left (also, clicking an ‘X’) or swiping right (clicking a heart icon) can become habit-inducing.

“Each day, there at 1.5 billion profile ratings (swipes) on Tinder, which result in more than 22 million matches,” according to Rosette Pambakian, vice president for corporate communications and branding.

“With over 2.5 billion swipes to date, Paktor users swipe 15 million profiles a day across the region,” added Phua.

Anyone in the country who has also used Paktor’s major league counterpart, Tinder, can make the swiping comparison.

Negative reactions across social media can be primarily attributed to Tinder’s worldwide reputation as a hook-up app.

But Pambakian said that it is, foremost, a social network.

Our users are leveraging Tinder to form relationships in the context of friendship, dating, getting recommendations from locals while traveling to new places and even business networking,” she pointed out.

Perhaps one of Tinder’s best-known success stories is that of its former chief executive officer and co-founder, Sean Rad, and his girlfriend who met on the dating app.

But singles and other halves of unwed pairs are welcome.