To help subsidise his living he takes a job as a chauffeur but Pam convinces him to move into the family home.

Adam wears his heart on his sleeve, while Jim wears his on his bank balance trying to impress with flashy dinners and flowers." He concluded that he wanted to stay on the show longer because he believed Adam had "a lot of growing to do".

Writers later paired Adam with Gemma Ramsay (Beth Buchanan).

Adam grew up in an era where the building trade was suffering a decline.

He decided he did not want to live a life of uncertainty and chooses to pursue a career in law.

The family move into Number 28 and Adam soon takes a job working for as a chauffeur for Helen's limousine company Home James.

Adam soon falls for Caroline but she is involved with Jim.

He is Pam's favourite child and she has high hopes for his medical career.

Writers devised romance stories for the character alongside fellow newly introduced characters Caroline Alessi (Gillian Blakeney) and Gemma Ramsay (Beth Buchanan).

Williams liked his role in the show but had issues with Adam's naivety.

Williams was signed up to appear in the show in early 1990 but did not know exact details about his character.

Hayward observed that Doug was closest to Brad because of his basketball skills.