Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.

However, they do have a live help service at their homepage to talk you through joining.

Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.

And there’s no sense in ruling someone out for reasons that may become insignificant once you’ve met in real life.

‘Only show me people without children’ ‘Only show me men over 6ft 1in’ ‘Only show me vegetarians’ ‘Only show me people who don’t want kids’ The tick-boxes on many dating sites are a common part of the structure of the sites – and people often fill them in and make their choices quickly, based on in-the-moment gut feeling, prejudice or a past bad experience.

This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).

Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.

Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.

Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.

Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.

Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.

But that doesn’t mean your Facebook friends have to know anything about it. Your Facebook friends won’t be able to see you on Tinder either.