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COMPANY HISTORY The NH story is one of growth, growth in establishments, quality and prestige over its 35-year track record.
Those were also the years in which the chain set up one of the initiatives most intricately linked with the quality of its services and the development of its employees, an initiative which continues to thrive today: the corporate university, known as NH University, created to provide all-encompassing, ongoing training to the entire workforce.
As part of its strategic efforts to foster culture, in 1998 the chain launched NH Stock Art, travelling exhibitions in the vicinity of the Group’s hotels in a bid to support the work of upcoming artists.
This positioned the Company as Europe’s third largest hotel chain and made it the leading player in most of its top city destinations.
The acquisition of Mexican hotel chain Chartwell in 2001 added another 14 establishments.
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1990S: CONSOLIDATION OF THE NH MODEL By the end of 1995, NH was already one of Spain’s leading city hotel chains, with 54 establishments located nationwide.
That year, NH Hoteles began to manifest its strategic commitment to culture with the launch of what are today known as the Mario Vargas Llosa NH Short Story Prizes, aimed at helping fledgling writers and encouraging reading and the literary creation process. In tandem with the De Benedetti Group’s exit from the shareholder ranks, COFIR embarked on a radical change in strategy, deciding to concentrate and consolidate the activities performed by its main subsidiaries, including NH Hoteles S. It was against this backdrop that COFIR acquired 100% of NH’s equity.
Four years later, the chain moved beyond the region of Navarra: by adding the NH Calderón de Barcelona to its portfolio it took its first steps towards nationwide growth, expansion that would gather momentum throughout the 1980s.