The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.

The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.

To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.

The program was complemented by a variety of digital, event and social activations.

Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.

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developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.